First, we find people making fantastic products, like Alistair.

Alistair makes fabulous cheeses right down in West Cornwall. Until recently, only those close to his farm knew how good they tasted, because promoting and delivering them more widely was a problem. Working with Alistair, we now market and distribute his cheeses across Cornwall and beyond. Which also means that local businesses keen to sell the best, seasonal, local produce - like his cheeses - get to sell it at fair and sustainable prices.

So Alistair sells more cheese, River Cottage Deli in Plymouth sells a wider range of local products; everyone's happy...

Because no one else knows more about West Country food and drink, or stocks as much of it as we do. And we use that unsurpassed knowledge to be flexible, friendly and to adapt, we know what's in season and for how long; we do more than just take orders.

And because we care we won't stand still. We offer free advice to all our customers and our producers. We give honest feedback and friendly support. Because we, like all businesses, want to innovate and grow, and we know the customers and producers in our Plough to Plate "family" are no different.